Privacy Policy

Privacy at a Glance

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit www.diamond2.com (“Our Site”), purchase from our boutiques, or otherwise engage with Diamond2. It also describes your rights under applicable data protection laws, including the Singapore Personal Data Protection Act (PDPA).

By using Our Site, placing an Order, or providing personal information to us in-store or online, you agree to the practices described in this Privacy Policy. If you do not agree, please refrain from using Our Site or providing personal information.

  1. About us

    Our Site and boutiques are operated by:

    Aryamond Pte. Ltd., trading as Diamond2
    Registered Office: 300 Beach Road, The Concourse #25-08, Singapore 199555

    Boutique Locations:

    • Wisma Atria – #02-06/07, 435 Orchard Road, Singapore 238877
    • VivoCity – #01-05, 1 HarbourFront Walk, Singapore 098585

    Contact Our Diamond2 Ambassadors:

  2. Information We Collect

    We may collect and process the following categories of personal data:

    • Identity Data – Name, title, date of birth, and government-issued identification.
    • Contact Data – Billing address, delivery address, email address, and telephone numbers.
    • Transaction Data – Details of Products and services you have purchased from us.
    • Technical Data – Internet Protocol (IP) address, browser type, time zone settings, device information, and operating system when you use Our Site.
    • Profile Data – Account details, purchase history, wish lists, and communication preferences.
    • Marketing Data – Preferences for receiving marketing communications from us and our partners.
    • In-store Interaction Data – Information you share during consultations, events, or bespoke design appointments.
  3. How We Use Your Information

    We process your personal data for the following purposes:

    • To process, confirm, and fulfill Orders placed with us.
    • To provide Customer Service and respond to enquiries.
    • To send Marketing Communications (where you have consented or as permitted by law).
    • To improve Our Site, services, and product offerings.
    • To conduct market analysis and client profiling to better tailor our services.
    • To comply with legal obligations.
    • To detect, investigate, and prevent fraudulent activity.
  4. How We Share Your Information

    We may share your personal data with:

    • Service Providers – For functions such as payment processing, product delivery, IT services, marketing, and data analytics.
    • Legal and Regulatory Authorities – Where required by law or in response to legal processes.
    • Business Partners – For example, gemological laboratories for certification or fulfilment partners for delivery.
    • Professional Advisors – Including lawyers, bankers, auditors, and insurers.

    We do not sell your personal data to third parties.

  5. International Data Transfers

    Your personal data may be transferred to, stored, and processed outside Singapore. In such cases, we ensure that appropriate safeguards are in place, such as contractual protections or reliance on jurisdictions recognised for adequate data protection.

  6. Data Retention

    We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, or reporting requirements. Retention periods vary depending on the nature of the data and our legal obligations.

  7. Security of Your Data

    We implement appropriate technical and organisational measures to safeguard your personal data from unauthorised access, alteration, disclosure, or destruction. While we take all reasonable steps to protect your information, no transmission over the Internet or method of storage is completely secure.

  8. Your Rights

    You have the right to:

    • Request access to the personal data we hold about you.
    • Request correction of inaccurate or incomplete data.
    • Request deletion of your data where it is no longer necessary for the purposes collected.
    • Withdraw consent for marketing communications at any time.
    • Lodge a complaint with the Personal Data Protection Commission (PDPC) in Singapore.
  9. Cookies & Similar Technologies

    We use cookies and similar tracking technologies to enhance your browsing experience, personalise content, and analyse website traffic. You can adjust your browser settings to refuse cookies, but some features of Our Site may not function properly as a result.

  10. Third-Party Links

    Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies before providing personal data.

  11. Changes to This Privacy Policy

    We may update this Privacy Policy from time to time to reflect changes in our practices or for legal and regulatory reasons. Updates will be posted on Our Site, and where appropriate, notified to you via email.

  12. CCTV at Retail Stores

    Our Diamond2 physical stores are equipped with CCTV cameras for security and crime prevention. Recordings may be shared with law enforcement if required by law.

  13. Contact Us

    If you have any questions about this Privacy Policy or wish to exercise your rights, please contact our Diamond2 Ambassadors:

    Email: info@diamond2.com
    Phone: +65 8082 4063